Hotelier & Independant
Sustainability Advisor
Sue Williams, a champion for sustainable luxury hospitality, has made significant strides in highlighting the importance of this subject in the UK hospitality sector.
As the former General Manager of Whatley Manor, Sue brought the importance of change to the highest levels of the industry in the UK. By practicing what she preached, Whatley Manor is now well on it’s way to operating as a carbon-neutral business, with a robust Silver accreditation from EarthCheck.
Sue’s vast knowledge and experience have made her the voice of wisdom and knowledge within the UK hospitality industry. Stepping down from her role as General Manager, Sue will now devote her time to supporting other hoteliers and hospitality businesses on their journey towards sustainability.
With the launch of Positive Hospitality, Sue will provide a service to the industry, opening the door for others to access her vast knowledge and experience she has acquired since 2019 to help their businesses on their journey towards sustainability.
Positive Hospitality is set to become the most valuable resource for those looking to make positive changes in their hospitality businesses and a positive impact on the environment.
Services
Positive Hospitality will offer a range of services to support businesses on their sustainability journey including:
Full Property
Audit
Full Property Audit
Positive Hospitality conducts a comprehensive examination of your property’s operations, assessing current sustainability practices, and recommending tailored strategies for improvement. This service ensures a thorough understanding of your environmental impact and sets the foundation for effective sustainability planning.
Best Practice across
your business
Best Practice across your business
This service focuses on implementing industry-leading sustainability practices across all aspects of your business. Sue Williams and the Positive Hospitality team provide guidance on adopting and integrating best practices, ensuring your business meets and exceeds environmental standards.
Team on-boarding and
training plans
Team on-boarding and training plans
Recognising the vital role of an informed and engaged team, Positive Hospitality offers customised on-boarding and training plans. These plans empower your staff with the knowledge and skills needed to actively contribute to your sustainability initiatives, fostering a culture of environmental responsibility within your organisation.
Implementing scientific
measurement
Implementing scientific measurement
Positive Hospitality emphasises the importance of accurate measurement in sustainability efforts. This service involves implementing scientific metrics to track and analyse your environmental impact. The data collected enables businesses to make informed decisions and continuously improve their sustainability performance.
Accreditation
Support
Accreditation Support
Achieving and maintaining industry recognised certifications is a significant milestone in the sustainability journey. Positive Hospitality provides dedicated support in navigating the accreditation process, drawing on Sue Williams’ experience in securing robust accreditations such as EarthCheck’s Silver accreditation for Whatley Manor.
Supply Chain
Review
and
Recommendations
Supply Chain Review and Recommendations
Sustainable practices extend beyond your immediate operations to your supply chain. Positive Hospitality conducts a thorough review of your supply chain, identifying opportunities for sustainability improvements. The team then offers recommendations for incorporating eco-friendly alternatives and practices.
Practical Plans for
Your Business
Practical Plans for Your Business
To ensure the successful implementation of sustainability initiatives, Positive Hospitality translates strategic goals into practical, actionable plans. These plans guide businesses through tangible steps, making it easier to integrate sustainability practices into daily operations and achieve lasting positive change.
Sue is also available as a keynote speaker or a panellist for a discussion, Sue has the skills to engage and inform your audience. Her experience in the industry makes her an ideal choice and she is adept at tailoring her presentations to suit the needs of specific audiences. Whether you’re looking for an informative talk or a motivational speech to inspire your team, she can deliver a presentation that meets your needs.
Positive Hospitality – Sustainable Hotel Consuktation
Sue Williams is one of the most distinguished hoteliers in the UK, having managed some of the most iconic hotels in the country while setting standards for excellent hospitality and sustainable operations.
After starting as an operations manager at Le Manoir aux Quat’Saisons, Sue went on to become the general manager of Bath Priory, Sydney House, and Gidleigh Park, where she oversaw a complete refurbishment of the property that contributed to the hotel’s win of Hotel of the Year at the Enjoy England Awards for Excellence in 2009.
Since joining Whatley Manor from Cliveden House in 2016, Sue has been driving the business to deliver luxury hospitality while focusing on a green agenda to achieve net-zero emissions before the end of the decade.
Williams’ enrolment in the inaugural Business and Climate Change: Towards Net Zero Emissions course at the University of Cambridge’s Institute for Sustainable Leadership is a testament to her commitment to sustainability, where she was one of only 30 students to be awarded a scholarship out of 290 students from around the world.
Sue’s expertise in sustainability and hotel operations makes her an ideal resource for businesses seeking to enhance both their environmental and business performance. By combining her knowledge of sustainable practices with her understanding of hotel operations, Sue can provide valuable insights into how to make hotels more sustainable while still maximizing profits.
Whether you’re looking to implement small changes or undertake a major overhaul, Sue can help guide you towards a more sustainable and successful future.
Awards
MI Status in 2010
(followed by 11 years on their Exec Committee)
AA’s Independent Hotel of The Year 2015
Cliveden House
Hotelier of the Year 2018
2021 Sustainable Business Award Catey, Whatley Manor Hotel And Spa
Chair of POB Hotels 2020 - 2022
Lifetime Achievement Award
Boutique Hotelier 2023
Outstanding Achievement Award
