Hotelier, Environmental
Advisor & Coach
Climate restoration “The only future that will sustain all Biodiversity on the planet”
Positive Hospitality can support those in the hospitality sector looking to integrate sustainable practices, in a robust way into their operations while positioning their Hotels to be more resilient in an uncertain environmental future.
Sue Williams is now sharing her wealth of knowledge and experience through her visionary initiative “Positive Hospitality” This offers a platform for businesses to access her expertise and guidance in navigating their own sustainability journeys.
By aligning sustainability with profitability, Sue’s initiative sets a new standard for the industry, inspiring others to follow suit and make a lasting positive impact.
As this is a whole new subject for many operators, Sue can help initially by coaching the senior team, as to the how and the why we need to go on this journey and then subsequently deliver training for whole teams, to help establish the culture of sustainability into hotel operations.
Beyond this Sue can support business to help them towards achieving a robust accreditation in this field. This will become a business imperative in the very near future.
Testimonial
“Sue’s visit to the Torridon was instrumental not only in creating ‘buy-in’ from the team, but also given us the tools to move forward with our journey to Earthcheck accreditation. Sue eloquently and simply outlined the why, inciting a desire amongst the team to make changes and then followed this up with practical advice and training on how to progress in our journey to being a more sustainable operation.”
Dan Rose Bristow
Managing Director
The Torridon
Testimonial
“We have been working with Sue for the past nine months and can confidently say there is no better person in the country when it comes to sustainability training, guidance, and mentoring.
Sue has been instrumental in supporting us through the onboarding process with EarthCheck, and we’re proud to be on the verge of achieving our Bronze accreditation. Thanks to her expertise, we now feel confident that Silver status is well within reach.
Thank you, Sue, for everything you’ve done for us — from delivering impactful training sessions for our entire team to providing clear, competent, and effective guidance to help us prepare for our first EarthCheck assessment.”
Michael Voigt
Managing Director
The Goring
Environmental Advisory Services
Best Practice across
your business
Best Practice across your business
This service focuses on implementing industry-leading sustainability practices across all aspects of your business. She can provide guidance on adopting and integrating best practices, ensuring your business meets and exceeds environmental standards.
Team on-boarding and
training plans
Team on-boarding and training plans
Recognising the vital role of an informed and engaged team, Positive Hospitality offers customised on-boarding and training plans. These plans empower your staff with the knowledge and skills needed to actively contribute to your sustainability initiatives, fostering a culture of environmental responsibility within your organisation.
Practical Plans for
Your Business
Practical Plans for Your Business
To ensure the successful implementation of sustainability initiatives, Positive Hospitality translates strategic goals into practical, actionable plans. These plans guide businesses through tangible steps, making it easier to integrate sustainability practices into daily operations and achieve lasting positive change.
Certification
Support
Certification Support
Achieving and maintaining industry recognised certifications is a significant milestone in the sustainability journey. Positive Hospitality provides dedicated support in navigating the certification process, drawing on Sue Williams’ experience in securing robust certification such as EarthCheck’s Silver certification for Whatley Manor.
Available as a keynote speaker and panellist for discussion forums. With a natural eloquence for her subject, Sue has the skills to engage and educate. Her experience in the hospitality industry ensures she is adept at tailoring her presentations to suit the needs of specific audiences. Whether you need informative presentations or a motivational speech to inspire your team, Sue will deliver this with passion and conviction to take your team on the journey with you.
NED Roles
“Completing the Institute of Directors, Non Executive Director Professional Development Course, has given me clarity as to the requirements and responsibilities of the NED role and along with other Board experiences, I am open and keen to undertake further NED roles.”
Introducing Sue Williams
One of the most distinguished hoteliers in the UK, having managed some of the most iconic hotels across the country. Whilst General Manager at Whatley Manor through her leadership, the hotel made significant strides towards Net Zero, arriving at a point, where today they hold a Silver certification from EarthCheck, a testament to her leadership and the teams commitment to environmental responsibility. Whatley is now a low carbon business, this is evidenced by the EarthCheck process which requires data measurement, transparency and external auditing.
Having walked in your footsteps; juggling hotel operations whilst transitioning to a low carbon business, there is a full understanding of the operational challenges that may stand in the way of your progress. None of which should deter you from aiming high in your ambitions to reduce the negative impact of your business on the environment.
At the annual AA Hospitality Awards 2024 Sue was honoured with the Award for Outstanding Contribution, a well-deserved recognition of her dedication to fostering positive change in the hospitality industry.
Expressing her delight, Sue said, “I love surprises, and for sure this news has come out of the blue, I am over the moon. When you plug away at your craft for all these years, you hope to make a difference, and receiving an award like this makes you believe that perhaps you have contributed something worthwhile.”
Sue has built her knowledge over time and early on joined the Cambridge Institute of Sustainable Leadership completing their course on Businesses transitioning to Net Zero Emissions. It was a great platform from which to build. She believes we all need to educate ourselves on all things Environmental, Social and Community , to help lead our teams on this subject and to help fore stall the risks that lie ahead. Starting this new chapter now, Sue aims to collaborate and influence others in industry to help drive action.
Sue is very proud to be an EarthCheck Ambassador.
Previous Achievements
AA Hospitality 2024 - Outstanding Contribution Award for Positive Hospitality
Master Innholder Status awarded 2010
(followed by 11 years on their Exec Committee)
2021 Sustainable Business Award Catey, Whatley Manor Hotel And Spa
Chair of POB Hotels 2020 - 2022
Lifetime Achievement Award
Boutique Hotelier 2023
Outstanding Achievement Award
Cateys 2023